Social Influence and Willingness to Pay for Online Video Games
نویسندگان
چکیده
Social influence is an important factor in guiding individual behavior, including purchase decisions. The online gaming industry has demonstrated itself to be one of the most successful business sectors to integrate the Internet into its business models. The purpose of the study is to investigate the influence an individual’s social environment has on willingness-to-pay a subscription fee for an online video game. Specifically, social influence is conceptualized as occurring on three levels within an individual’s social environment: the micro-, meso-, and macro-levels. Using a survey research methodology, this study examines the effects that these influences have on expected benefit, willingness-to-pay, and each other.
منابع مشابه
مقایسۀ تأثیر مداخلهای بازیهای ویدیویی سه بعدی و دو بعدی بر خلاقیت و مهارتهای اجتماعی دانشجویان پسر
In recent years, there has been an increase in the playing of digital games in children, adolescents and adults worldwide. Not only has interest in digital games grown dramatically, but variations in the types of games in different fields have also occurred. An example is the emergence of three- and two-dimensional games. Based on this, the purpose of this study was to investigate the effect of...
متن کاملVideo games to rehabilitate and improve the cognitive skills of people with cognitive impairment: A special perspective to cognitive health in the elderly
Video games are the most modern and sophisticated form of media in the present, which attracts millions of children and adults worldwide. The various effects of different types of video games on the psychological characteristics of gamers have been studied over the years. The serious effects of these games on cognitive and emotional characteristics such as memory, concentration, visual-motor sk...
متن کاملEffect of an Educational Video Game for Diabetes Self-management on Adherence to a Self-care Regimen in Children with Type 1 Diabetes
Background: Type 1 diabetes is known as the most common endocrine disorder in children which requires strict adherence to self-care regimen. Accordingly, children’s exposure to educational video games can be a strategy for promoting adherence to such regimens. Aim: The main purpose of this study was to investigate the effect of an education...
متن کاملParental Mediation of Children’s Video Game Experiences: Iranian Parents’ Strategies of Mediation
Despite tremendous popularity of video games, there have been concerns about their detrimental effects on children. The game rating systems were developed to assist parents in monitoring their children’s gaming experiences. This paper explores how parents in Iran, as a society without established media rating systems, control their children’s gaming experiences. Mixed methods of semi-structured...
متن کاملThe Effects of a Serious Game on Role-Taking and Willingness to Help
Serious games are emerging as a new medium for social change. This study investigated the influence of presentation mode afforded by different media on willingness to help in the context of humanitarian aid. Two online experiments were conducted. The first experiment demonstrated that playing the Darfur is Dying game elicited greater role-taking and resulted in greater willingness to help the D...
متن کامل